Categories
Journal

On Effective Communication and the Importance of Classical Rhetoric

…Yet while technology has greatly enhanced group and collaborative work – the bare essential people skills, the art of oral communication should not be overlooked. Librarians are educators. We must be capable of painting a portrait of the complex systems we curate,  to prepare professional presentations, to bring new personnel onto a project, to assertively participate in a group environment and be  productive and faithful teammates. This is true now more than ever, as group collaboration has shifted from mere good practice to a professional necessity given the breadth of our services and allied professions. How to communicate well orally is another matter.

I fall back upon old forms while considering the new. Many undergraduate liberal arts degrees require a study in communications. This style of instruction, to which I have been a part of, is often business centered. Issues center on group theory, dynamics, group manipulation, and coherent/effective transfer of information, contrasting against the various factors of noise, distance, time and medium. All well and good, but such instruction is fixated on professional rather than holistic ends; the goal is to do one’s professional job in a uniform and often stifling manner which is as expected in western capitalist culture. Personally I find it important to consider such studies as to ground oneself, but to look further back for a normative foundation in communication. While the modern study of communications may often reveal insights into human communication (a particular thing I learned to become wary of from my communication classes is “groupthink”) it is prone to missing the heart of it. The greatest communicators were not businessmen but poets, warriors and philosophers. Aristotle immediately comes to mind as a model of a proper and well versed rhetorician or communicator. In his treatise On Rhetoric Aristotle argues that good rhetoric is based upon three persuasive appeals or “Pillars”: