- Auctoritas — “Spiritual Authority” — The sense of one’s social standing, built up through experience, Pietas, and Industria.
- Comitas — “Humour” — Ease of manner, courtesy, openness, and friendliness.
- Clementia — “Mercy” — Mildness and gentleness.
- Dignitas — “Dignity” — A sense of self-worth, personal pride.
- Firmitas — “Tenacity” — Strength of mind, the ability to stick to one’s purpose.
- Frugalitas — “Frugalness” — Economy and simplicity of style, without being miserly.
- Gravitas — “Gravity” — A sense of the importance of the matter at hand, responsibility and earnestness.
- Honestas — “Respectability” — The image that one presents as a respectable member of society.
- Humanitas — “Humanity” — Refinement, civilization, learning, and being cultured.
- Industria — “Industriousness” — Hard work.
- Pietas — “Dutifulness” — More than religious piety; a respect for the natural order socially, politically, and religiously. Includes the ideas of patriotism and devotion to others.
- Prudentia — “Prudence” — Foresight, wisdom, and personal discretion.
- Salubritas — “Wholesomeness” — Health and cleanliness.
- Severitas — “Sternness” — Gravity, self-control.
- Veritas — “Truthfulness” — Honesty in dealing with others.
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